How Parco Turned Parking into a Frictionless Experience with Apple Pay through Conekta

There is a question that every driver in Mexico has had to answer at some point: do you have cash to pay for parking? Parco, now the leading parking payment app in Mexico with over 2 million users, decided to change how people pay for parking every day by digitizing the process. Parco quickly discovered that in mobility, the moment of payment is unforgiving. It is not like e-commerce, where users can abandon their cart and return tomorrow. At the exit gate, users need to pay in seconds with what they have on hand: their iPhone. If the process has friction or their preferred method is missing, the experience fails. The urgency to solve this is what made the integration of Apple Pay into the Parco app a strategic decision.

Apple Pay: a growth engine‍

‍When Parco integrated Apple Pay through Conekta in October of 2025, the goal was simply to expand payment options. What they found was something much more significant: a payment method that transformed key metrics across their entire operation. User adoption outpaced all expectations. By January 2026, Apple Pay accounted for 33.2% of all Parco transactions, quickly becoming the most used payment method on the platform 1 . More importantly, it acted as a catalyst for overall growth, accelerating the shift from physical cash payments to seamless digital transactions. This surge in transaction volume is the direct result of a payment method that eliminates friction. By making the payment process seamless, Apple Pay removes a critical obstacle for users. This is especially vital during rush hour, when every second at a parking exit counts and a seamless payment experience plays a key role in retaining a customer.

Higher approval rates, fewer disputes

‍Apple Pay has achieved approval rates up to 14% higher than traditional cards¹. In a context where every declined transaction means a frustrated user at the exit, that difference is not marginal.
Regarding chargebacks, the contrast is even more pronounced: Apple Pay chargeback rates are 15x lower than conventional credit cards 1 . It provides a cleaner operation that frees the team to focus on growth instead of managing disputes.
An experience designed with security and privacy in mind In mobile payment experiences, Apple Pay has a structural advantage: it never shares the customer’s actual card number with the merchant. Instead, it uses a unique token per device and transaction, and purchases are authenticated with Face ID, Touch ID, or the device passcode to help ensure only the cardholder can authorize a payment with their card. Infrastructure that makes the promise possible To support this integration, Conekta provides operational visibility: real-time dashboards and reporting that give the Parco team access to transactions, metrics, and more. It offers business intelligence that fuels decisions on what to prioritize, where frictions exist, and how to improve the experience in every state where they operate.

Growing in Mexico requires every payment to work

‍Parco's vision is to be the leading mobility tech company in LATAM, which means every payment moment must be easy, fast, and frictionless.
Integrating Apple Pay through Conekta allowed Parco to offer one of the easiest, most secure, and private payment experiences for their users. The numbers speak for themselves, proving this was a vital move in continuing to bring their vision to life.

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Disclosures:‍‍

• 1 Conekta, internal report on Parco's transaction activity; June 2025 to March 2026.
• Apple Pay is not available in all markets. View Apple Pay countries and regions.
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